The investment market in fine wines, exempt from capital gains taxes, has shown a significant increase in its value over the past five years, with a 60 percent increase. Tuscan wines particularly stood out, outperforming the average with a 65 percent increase. In the first quarter of 2024, while the overall market saw a slight contraction of 0.7 percent, Tuscan wines continued to grow by 1.5 percent, driven by high expectations for the 2021 vintage. This analysis is provided by eWibe, a Milan-based trading platform for fine wines, founded in 2020 during the Covid period, which now has 13,000 users.

In terms of valuation, wines such as Sassicaia have seen a significant increase in price, rising from 100 euros per bottle to 300 euros in the last decade, tripling their value. Leonardo Bernasconi of eWibe points to the role of Super Tuscans in driving the interest of investors, who have begun to diversify their choices, moving from Bordeaux and Burgundy to other Italian regions such as Piedmont and Tuscany.

Specific data show significant increases in value for many Tuscan wines over the past five years, such as Le Pergole Torte 2016 and Sangiovese Case Basse 2006. Even for the 2021 vintage, there are high expectations, especially for Sassicaia, which received a perfect score of 100 from Wine Advocate, a rare distinction shared with only two other vintages. This renewed interest in indigenous wines, particularly Sangiovese, signals a trend toward the enhancement of traditional Italian varieties.

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